BANTR Template

Sales
Written By Matthew Brownoff

Description

Previously known as the BANT framework, this is the updated version known now as the BANTR Sales Template, which is considered to be a better fit for the modern sales process. The goal of this process is to help you find and maintain a steady stream of qualified leads.

The five components of the template include: Budget, Authority, Need, Timeframe, and Relationship. Budget looks at if your prospect can afford the product, Authority asks if they can make a purchase decision, Need has you identify what the product or service can fulfil for the prospect, Timeframe asks if there is a specific deadline in regards to their need, and Relationship has you examine what might drive them to make the decision based on connections they have with you or with the product/service in question.

Learn more about how to use this process in our article Your Guide to the BANTR Sales Framework

 
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Matthew Brownoff
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