MEDDIC Approach
About the MEDDIC Approach Template
Pioneered in the 1990s by sales guru Jack Napoli, the MEDDIC Approach Template is a great way to qualify your potential customers and determine if expending the necessary effort is worth it. A better qualified customer can lead to a more targeted approach and a higher closing rate.
The template is divided into six sections: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.
