Social Media Measurement Matrix

Social Media Measurement Matrix Template

About the Social Media Measurement Matrix Template

Use the Social Media Measurement Matrix Template to track the engagement resulting from your different social media campaigns, and connect campaign achievements with company and business objectives.

The template is a grid with different social media platforms listed along the vertical axis measured by a horizontal axis that includes Audience, Activity, Engagement, Web Traffic, and Lead Generation.

 

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Affinity Diagram

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Customer Perceptual Map